If you want to make a hit song in this country, it needs to be something that Ghanaians can dance to, that is what beatmaker Hammer is saying.

He continued that the love for danceable tunes by Ghanaians has made many musicians runaway from the country
the taste in music in Ghana is very few. The majority like the dance songs; a few love the Hip-hop, a percentage love the Reggae and a few love Classical music so it's so obvious that a club banger in Ghana can help put an artist in the limelight, if you want to make a hit that won't stress you much to promote and the massess won't find it difficult to accept, it has to be a dance song.
You can’t do a classical song and expect it to blow everywhere, unless you don’t look at hits song that way and you just want to do a great song, but you need to know it is relative, you can’t make music a general thing the market counts. In America you can make a jazz hit, over here it is impossible.
Rocky Dawuni had a great song, ‘In Ghana’, it didn’t do as well as Lumba’s ‘Aben wo ha’ but it was a good song so what I am saying is that if you want to make a super hit song in this country right now, it has to be a club genre.
Unfortunately where we are, people are quite focused on just dancing so someone who does alternative great music won’t get the attention he needs.
That’s why Atongo and the rest all ended up in Europe because Europe has a wider audience who have different tastes in music but over here, Atongo’s music can’t supersede the Tonga hit so it depends on where you are, you can’t dodge that but over here it's just club.
You can’t really define what makes a hit song because a bad song can become a hit through good promotion easily.
You have to also factor in the promotion factor because we have seen in the past that good songs have done very poorly because of bad promotion and bad songs have skyrocketed because of good promotion so with creativity you can’t really factor something in particular that makes a hit song.
Music can be good to a particular kind of people and it can be very bad to a different criteria of people.”


